How Telecine grew its OTT traffic by 75% in under 12 months with Massive AXIS

When the film division of Brazil's pay television programmer, Globosat, approached us, it needed a robust front-end solution that would enable it to get a suite of fully-customizable video apps into market - quickly.

Its existing infrastructure meant that it was difficult to make front-end changes without incurring significant engineering cost. Basic processes, like scheduling content to go live at specific times, kept the team from focusing on higher-value activities. 

Then came AXIS. Not only did the user experience management platform enable the operator to take control of its video experience across apps, it helped grow traffic to the service by over 75% year-on-year. 

Download our free white paper to learn more about Telecine's story. 

Take control of your video
apps - without writing a
single line of code!


Take control of your
video applications.

Massive AXIS is a platform that lets you create and test targeted user experiences without writing a single line of code. It helps you take control of your applications, across devices, and deliver highly personalized experiences to all users, registered or not.

AXIS doesn’t just filter content. It takes a holistic approach to the entire UX, dynamically updating collections, promotions, advertisements, and templates based on an almost endless number of unique audience segments.

Massive AXIS
User Engagement.png

Boost User Engagement

Engage, upsell, retain and delight customers by offering them a user experience that is tailored to their tastes and interests.


Drive Profitability

AXIS takes a holistic approach to the entire UX, dynamically updating content and promotions based on unique audience segments.

Cost of Ownership.png

Reduce Cost of Ownership

Empower your content schedulers and marketers to make UX changes in real-time, across devices, without having to write a single line of code.


“Having integrated with the Massive AXIS platform, we now have a far more superior suite of products than we did previously. Not only are we providing customers with a better experience, but we also have much more flexibility and agility to reconfigure the UI for each device. It has been great to work with the Massive team.”

Guilherme Saraiva, CTO of Telecine